What business are you in?

Know your customer’s next move.

Predicti enables you to fully utilize your data and better serve your customers, at every stage of their life journey.

Trusted by
LunarGF ForsikringComadsoIDA ForsikringLærerstandens BrandforsikringNRGiGavmildAseGjensidigeForsia Forsikring
Outcomes

Three ways companies use Predicti

We support growth and retention initiatives across your entire business. Below are some examples of how companies are using Predicti today.

New customers
50%

An insurance customer found an increase in their digital onboarding conversion - up to 50%

Follow up the right inquiry first.

Prioritise the prospects most likely to fit, while their moment is still open.

Measured byQualified meetings and conversion per sales hour
Cross & upsell
10-30%

of hidden upsell opportunities our customers find across their entire portfolio.

Offer what they need next.

Match a life change with what the customer already has, and suggest the one product that fits.

Measured byRelevant offers accepted and products per customer
Retention
45%

A financial institution lost 45% of their mortgage customers by not noticing a critical lifestage.

Act before they leave.

See the quiet changes that come before a cancellation, and reach out while there is still time.

Measured byCustomers kept, compared with a holdout, after contact costs
What your team gets

One set of signals, delivered into the channels you already use.

Every time a customer makes an action, it changes your data. With Predicti, we empower you to ensure each and every one of those changes is identified and then shows up in all your channels - your advisers’ daily list, your digital customer journeys and also your marketing campaigns - one event triggers a response, across every channel where you meet your customer.

Search customers, policies…SLSara L. · Adviser
Today’s next moves 4
Illustrative view
CustomerWhy nowLikelihoodNext stepWhereStatus
Platform

How do we do it? With the Predicti Platform.

The Platform is a repeatable intelligence layer that sits on top of your existing stack. We plug into your data sources and then build, train and deploy ML models on top, to fully utilize your data and deliver measurable business value, faster - up to 10x faster from data to production.And what’s more?Your data science teams can use it to build too - a centralized place for the entire business to maximize customer value.

Start  /  Security

Security

We work with sensitive customer data for banks, insurers and pension companies. This page explains how we protect it and where our assurance work stands.

Assurance and compliance

We are working to the standards banks and insurers expect, and we are open about where that work stands.

In progress · end of 2026

ISAE 3402 Type 1

An assurance report on our general IT controls, prepared by Cedra (formerly InfoRevision).

In progress · end of 2026

ISAE 3000 Type 1

An assurance report on our controls as a data processor, prepared by Cedra.

In place

GDPR

We act as data processor for our clients, under a data processing agreement and only for the agreed purpose.

How we handle your data

  • On top of your stackPredicti builds on your existing data platform and systems. No migration of your core systems.
  • Permitted data onlyLife-event and public data are optional inputs, used only where suitable and permitted for the agreed use case.
  • Your models are yoursModels are built on your data for your customers, and are specific to you.
  • Versioned and traceableEvery model and feature has a version, and each recommendation shows its reason and the data it came from.
  • AuditedAn append-only audit trail records what changed, when and by whom.
  • Human approvalNo model reaches production until a person promotes it. Your team decides every contact.

FAQ

Do you have ISAE 3402 or ISAE 3000 reports?
We have engaged Cedra (formerly InfoRevision) to prepare an ISAE 3402 Type 1 report on our general IT controls and an ISAE 3000 Type 1 report on our controls as a data processor. We expect both to be issued by the end of 2026, subject to completion of the auditor’s assessment. They have not been issued yet.
Do we have to move our data to Predicti?
No. Predicti sits on top of your existing data platform and systems. We agree the data access needed for one use case before anything starts.
Which data do you use about our customers?
Your own customer history, plus optional, authorised context such as Danish life-event data where it is suitable and permitted for the agreed use case.
Who decides what happens with a recommendation?
Your team. Predicti suggests who to contact and why; a person decides whether and how to act. Models only go live when a person promotes them.
What happens to our data when we stop?
Your data is returned or deleted at the end of the contract, as set out in the data processing agreement. To confirm

Need our security documentation for a review?

Request security documentation
Start  /  Events & blog

Events & blog

Meet us at webinars, seminars and workshops, or read our latest thinking on the blog. We share what we learn about customer intelligence, life events and responsible AI in banking, insurance and pensions.

The Predicti team at Insurance Innovators 2026
Start  /  Events  / 
Event

Start  /  Events & blog  / 
Blog

Start  /  About us

About us

Predicti is a Danish customer intelligence company. We help banks, insurers, pension and energy companies know their customer’s next move, and act on it in a way customers find useful.

The team

Built by people from the industry.

Jakob Vang Glud
Jakob Vang Glud
Co-founder & CEO

Digital development and sales. Co-founded goBundl, acquired by Tia Technology. Former Global Digital Sales Director at Sapiens.

Nikolaj Mikkelsen
Nikolaj Mikkelsen
Co-founder & CAO

Actuary. Co-founded goBundl. Actuarial roles at Sampension and Pensam.

Magnus Frey Larsen
Magnus Frey Larsen
Co-founder & CTO

Co-founded goBundl. Former Global Digital Development Director at Sapiens.

Where we are

Copenhagen, Aarhus and Vilnius.

Aarhus

P.O. Pedersens Vej 2, 8200 Aarhus N

Copenhagen

Flæsketorvet 28, 1, 1711 København

Vilnius

Lithuania

Backed byDreamcraft VenturesTX VenturesPlug and Play

Want to talk? We usually reply within one working day.

Contact us
Start  /  Customers

Customers

Nordic banks and insurers already use Predicti in production to reach their customers at the right moment. Read how they work with life events, personalisation and their own customer data.

3 customer stories

Insurance · Forsia Forsikring

ForsiaTjek: a digital insurance experience

A 100% digital solution that gives new and existing customers personalised insurance recommendations and lets them adjust their cover themselves.

  • Personalised recommendations
  • 100% digital
Banking · Leading Nordic digital bank

+15% revenue per user from personalisation

Predictive insights and revenue models tailor recommendations and in-app experiences for each customer, as part of the bank’s app transformation.

  • Cross & upsell
  • In-app personalisation
Insurance · Leading Nordic insurance group

~50% of the variables in selected core algorithms come from Predicti

Decades of structured history, up to 50+ years where relevant, strengthen their pricing, underwriting and targeting models.

  • Pricing, underwriting and targeting
  • Predicti Data · Denmark
+15%revenue per user from personalisation at a Nordic digital bank
62%of households flagged in advance bought a new home within 12 months
~50%of the variables in a Nordic insurer’s core algorithms come from Predicti
“Our collaboration with Predicti has let us take a big step towards a more customer-focused and digital insurance experience.”
Claus DamSales and IT Director, Forsia Forsikring

Customers

Lunar
GF Forsikring
Comadso
IDA Forsikring
Lærerstandens Brandforsikring
NRGi
Gavmild
Ase
Gjensidige
Forsia Forsikring

Want results like these? Start with one use case.

Contact us
Start  /  Customers  /  Forsia Forsikring
Customer story · Insurance

ForsiaTjek: a digital insurance experience

How Forsia Forsikring used Predicti to build a 100% digital solution for personalised insurance recommendations.

See how it could work for you
“Our collaboration with Predicti has let us take a big step towards a more customer-focused and digital insurance experience. Together we created ForsiaTjek – a solution that gives personalised recommendations, lets customers adjust their insurance and gives digital access to everything in an easy, user-friendly way.”
Claus DamSales and IT Director, Forsia Forsikring

Insurance reinvented with data-driven personalisation

Together with Forsia Forsikring, Predicti developed ForsiaTjek: a 100% digital solution that gives both new and existing customers insurance recommendations, making it easy to make the right decisions. Customers can also adjust their insurance digitally. ForsiaTjek shows how future insurance solutions can be flexible, modern and designed around the customer.

How does ForsiaTjek work?

ForsiaTjek is powered by Predicti’s Intelligence and Data products, which use advanced machine learning to deliver personalised insurance recommendations.

Existing customers

Get insurance recommendations within seconds that help them find the right cover. They can easily add, edit or remove cover – all digitally and without contacting customer service.

New customers

Can log in and get personalised recommendations without entering lots of personal details. With the customer’s consent, ForsiaTjek uses data to generate relevant recommendations.

ForsiaTjek is especially valuable around major life events such as moving or buying a home, when insurance needs often change.

Benefits for customers

  • Fast, digital access to personalised insurance recommendations based on individual needs.
  • The option to adjust their own insurance.
  • A flexible, user-friendly and digital experience.

A step towards the future of insurance

ForsiaTjek simplifies the insurance process and gives customers full control of their insurance. The collaboration with Forsia Forsikring has created one of the first solutions on the Danish insurance market to show the future of digital insurance experiences, and how data and technology can make insurance flexible, relevant and user-friendly.

All customer stories
Start  /  Explore a pilot
Get started

Start with one use case. A focused pilot assessment.

What you get

A clear recommendation on whether a pilot fits, with an agreed success measure and the next step.

What we need

One use case, the relevant data and the right permissions. No customer data to get started.

How it runs

Signals land in your existing tools. Results are compared with a group that was not contacted.

Timing

A two-week scoped pilot is possible once data access and approvals are in place.

Request a pilot assessment

Please don’t include any customer data.
Start  /  Contact

Contact us

Ready to strengthen your customer relationships? Get in touch to hear how Predicti can help your business.

Locations
AarhusP.O. Pedersens Vej 2, 8200 Aarhus NCopenhagenFlæsketorvet 28, 1, 1711 KøbenhavnVilnius
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