Legal
Cookie and privacy policy
1. Introduction
Predicti ApS ("Predicti", "we", "us") provides services that give businesses access to publicly available information in an easy and efficient way. Additionally, we enrich information with statistical data.
Below you will find the information we are obliged to provide you regarding our processing of your personal data in this context.
2. Data Controller
The data controller for the processing activities described in section 3 below is:
Predicti ApS
CVR no.: 43022032
P.O. Pedersens Vej 2
8200 Aarhus N
Email: hey@predicti.com
3. Processing Activities
3.1 Sale and Delivery of Products and Services
In connection with the sale and delivery of our products and services, we process information about contact persons at our customers for billing and other administrative purposes, as well as information about users of our online services in order to deliver these services to users in a secure manner.
3.1.1 Categories of Personal Data
We process the following categories of personal data about contact persons:
- Name
- Work email address
- Work phone number
- Work address
- Previous correspondence
We process the following categories of personal data about users of our online services:
- Electronic identification data (IP address, cookies, etc.)
- Login information (username, password, etc.)
- Activity logs (behavior in IT systems)
3.1.2 Legal Basis for Processing
The legal basis for processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in delivering products and services to the company you represent.
3.1.3 Recipients of Personal Data
The data is shared with our IT providers (data processors), who store the data on our behalf and process it according to our instructions. In connection with the processing, personal data may be transferred to the USA and other countries where HubSpot or Amazon operate, or where these two companies have sub-processors. In both cases, the transfer is based on the EU/US Data Privacy Framework, cf. Article 45 of the GDPR.
3.1.4 Retention and Deletion
Information about customer contact persons is retained for the duration of the customer relationship and for five years from the end of the year in which the customer relationship ended. Information about users of Predicti's online services is retained for as long as the user has an active user account and for 3 years from the end of the year in which the user account was deactivated.
3.2 Management of Relationships with Current and Potential Customers and Other Contacts (CRM)
We process information about (contact persons at) current and potential customers in order to manage our relationship with them.
3.2.1 Categories of Personal Data
- Name
- Email address
- Phone number
- Address
- Information about previous correspondence and transactions
This information comes either directly from you or from publicly available sources (including the internet).
3.2.2 Legal Basis for Processing
The legal basis for processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in ensuring efficient and structured management of our current and potential customer relationships.
3.2.3 Recipients of Personal Data
The data is shared with our IT providers (data processors), who store the data on our behalf and process it according to our instructions. In connection with the processing, personal data may be transferred to the USA and other countries where HubSpot or Amazon operate, or where these two companies have sub-processors. In both cases, the transfer is based on the EU/US Data Privacy Framework, cf. Article 45 of the GDPR.
3.2.4 Retention and Deletion
For customers, suppliers, and others with whom economic transactions take place, information is retained for five years from the end of the year in which the most recent transaction occurred. For other stakeholders, information is deleted at the end of the year in which there has been no interaction for a period of three years.
3.3 Suppliers and Partners
We process personal data about (contact persons at) our suppliers and other partners in order to support the efficient operation of our business and an effective relationship with them.
3.3.1 Categories of Personal Data
- Name
- Email address
- Phone number
- Address
- Information about previous correspondence and transactions
3.3.2 Legal Basis for Processing
Our processing of ordinary personal data has the following legal basis:
- Entering into a contract with you or fulfilling a contract that has been entered into with you. This legal basis is found in Article 6(1)(b) of the GDPR.
3.3.3 Recipients of Personal Data
The data is shared with our IT providers (data processors), who store the data on our behalf and process it according to our instructions.
3.3.4 Retention and Deletion
The data is retained for five years from the end of the year in which the most recent transaction with the supplier or partner took place.
3.4 Website Operation
We collect personal data about visitors to our website. We do this partly to manage cookie consents in order to comply with our legal obligations under the Cookie Order, and partly to ensure a relevant, secure, and well-functioning website.
3.4.1 Categories of Personal Data
Electronic identification data (IP address, cookies, etc.)
Information about website usage (how often and how long you visit the site, which menu items and links you click on, etc.)
Visit history
3.4.2 Legal Basis for Processing
Our processing of ordinary personal data has the following legal basis:
- Article 6(1)(c) of the GDPR, as the processing is necessary to comply with our legal obligation under the Cookie Order.
- Article 6(1)(f) of the GDPR, as the processing is necessary to pursue our legitimate interest in ensuring a relevant, secure, stable, and well-functioning website.
3.4.3 Recipients of Personal Data
The data is shared with our IT providers (data processors), who store the data on our behalf and process it according to our instructions.
3.4.4 Retention and Deletion
The retention period depends on the individual cookie — see our cookie policy for further information. With regard to information about the website visitor's consent to cookies, this is retained for one year from the most recent update of the consent, or until the website visitor deletes cookies from their device.
3.5 Development and Maintenance of Products
One of the services Predicti provides to its customers is access to information from publicly available sources in an easily accessible format, enriched with statistical data. Predicti thus processes personal data in order to maintain this service and ensure that the data displayed through the service is always accurate and up to date.
3.5.1 Categories of Personal Data
We collect information that is publicly available in public registers (e.g., the Building and Housing Register, the Land Registry, the Personal Register, the Vehicle Register, and the Official Gazette) and in private registers (e.g., online telephone directories), as well as information from the CPR that can be disclosed pursuant to Section 42 of the CPR Act, and statistical information for geographic "cells" from Statistics Denmark. The information includes:
- Information about current and previous names, addresses, and phone numbers
- Information about residence in Denmark and abroad
- Information about guardianship
- Information about buildings and residences owned by the data subject, including cadastral data, boundaries, and property valuations
- Information about liens on real estate, vehicles, movable property, or crops
- Information about lenders
- Information about vehicles owned by the data subject, including inspection status
- Information about deaths
- Information about bankruptcies, compulsory dissolution, and forced sales
- Statistical information about financial and socioeconomic situation based on statistical information for the area in which the data subject resides
- Calculated probability of insurance needs. This information originates from publicly available sources (including the internet) as well as from Statistics Denmark.
3.5.2 Legal Basis for Processing
The legal basis for processing is Article 6(1)(f) of the GDPR, as the processing is necessary for us to pursue our legitimate interest in developing and offering a product that makes information available to our customers in an easily usable format. In the balancing of interests, we have taken into account that the information in question is already publicly available.
3.5.3 Recipients of Personal Data
The data is shared with our IT providers (data processors), who store the data on our behalf and process it according to our instructions. In connection with the processing, personal data may be transferred to countries outside the EU/EEA (third countries). These countries include the USA and other countries where Amazon operates or has sub-processors. The transfer is based on the EU/US Data Privacy Framework, cf. Article 45 of the GDPR.
3.5.4 Retention and Deletion
Information about historical addresses is retained for five years from the registered address change. Other information is overwritten during periodic data refreshes. Depending on the data type, refreshes occur daily, weekly, or monthly.
4. Your Rights
You have the right at any time to exercise your rights under applicable data protection legislation:
- Access: You have the right to access the information we process about you, as well as a number of additional details.
- Rectification: You have the right to have inaccurate information about you corrected.
- Erasure: In certain cases, you have the right to have information about you deleted before the time of our general deletion.
- Restriction: In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to restrict processing, we may in the future only process the data — other than storage — with your consent, or for the establishment, exercise, or defense of legal claims, or to protect a person or important public interests.
- Data Portability: In certain cases, you have the right to receive a copy of the personal data you have provided, in a structured, commonly used, and machine-readable format.
- Objection: To the extent that the legal basis for processing is the legitimate interest provision in Article 6(1)(f) of the GDPR, you may object to the processing on grounds relating to your particular situation. You have an unconditional right to object to the processing of your personal data for direct marketing purposes.
If you wish to exercise your rights, please use the contact details in section 2 above.
Your request will be processed in accordance with applicable legislation. To the extent necessary, we will contact you and ask for additional information needed to handle your request correctly.
Please note that certain conditions and limitations apply to some of these rights. It is therefore not certain that we are obliged to comply with every request.
You can read more about your rights at https://www.datatilsynet.dk/borger.
5. If You Wish to Complain
If you believe that we process personal data about you in violation of applicable legislation, you always have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby. This can be done via email at dt@datatilsynet.dk or on the Danish Data Protection Agency's website www.datatilsynet.dk.
However, we recommend that you contact us before filing a complaint with the Danish Data Protection Agency. You can contact us using the contact details in section 2 above.
6. Updates to the Privacy Policy
Predicti may update this privacy policy from time to time if necessary to provide an accurate description of our processing of personal data. In the event of significant changes to our processing of personal data about you that we already hold, you will be notified directly of the update (e.g., via email). This privacy policy was last updated in May 2024.
